Origin of Japanese style Valentine's Day
Valentine's Day is coming soon.
How do you celebrate Valentine's Day in your country?
.｡ﾟ+..｡ﾟ+.Lovёヽ(*´・ω・)人(・ω・`*)ノLovё.｡ﾟ+..｡ﾟ+.
In Japan,
there's a custom that girls present the chocolate to boys. (*^-^)р(^0^*)
Where did this custom come from?
In 1950,
a western confectionery manufacturer started to advertise the chocolate for Valentine's Day.
At that time,
the chocolate didn't sell at all because the recognition level was very low.
It is MORINAGA's campaign in 1960 that triggered the wide recognition of Valentine's Day.
As the advertisement of the chocolate "GOLD" on sale in 1959,
MORINAGA put on the newspaper ad saying "Let's present the chocolate and the card with love.".
In addition,
MORINAGA had a prize of getting a luxury watch by a label of "GOLD" chocolate.
It is said that there were one million applications for this prize.
The recognition of Valentine's Day was only 3 %.
But after this event,
the recognition level exceeded 90 %.
In this way,
this custom has taken a firm hold on Valentine's Day in Japan.
It's interesting, isn't it ?